Watch our Webinar "Issuu Promotions" originally recorded April 23rd. Learn how you can promote your content with paid campaigns on Facebook and Instagram. Easily create Visual Stories to use as attractive ads for Facebook, Instagram, and more! Also take a look at our top 20 questions and answers submitted during the live broadcast below. For more information about the Issuu Promotions open beta program, please email email@example.com.
NOTE: Please follow our tutorial for creating Issuu Promotions Campaign step by step.
Top 20 Questions and Answers:
#1 Question: Do ads and campaigns created in ISSUU work for Twitter, Facebook, and Instagram?
Answer: Right now, we only have Facebook and Instagram integrated.
#2 Question: Is “Issuu Promotions” available to use now?
Answer: Yes, this product is currently in Open Beta and available to use on any of our paid plans, monthly or annual.
#3 Question: Is this only available for paid Issuu accounts?
Answer: Correct, this product is available for all Paid Issuu accounts, Starter, Premium, and Optimum Plans.
#4 Question: Do you need to have above 10K followers to have the learn more swipe up CTA for Instagram?
Answer: For an organic Instagram story post, yes, you still need to have above 10K followers. This tool is for the “Sponsored” stories you’ll see in between swipes.
#5 Question: So with the sponsored stories, the swipe up function will work regardless if you have 10k followers or not?
Answer: Yes, the swipe up with the call to action of your choice from what is available from Facebook/Instagram will work in a sponsored story.
#6 Question: Can I tweak/modify the campaign from Facebook Manager? Or solely through Issuu?
Answer: Yes you can tweak/modify the campaign from Facebook ads manager directly, (Example: Add a demographic, or change the CTA).
#7 Question: Will the ads also show in your facebook ads manager?
Answer: Yes! You connect your Facebook ads manager account with this. This tool is creating the campaign on your behalf.
#8 Question: Does Issuu break down the estimated audience reach for the cost?
Answer: Not currently. We do have this as an item in our backlog!
#9 Question: Can we target the promotion based on language?
Answer: Not currently for language only. We suggest using country targeting then, the “Call To Actions” are localized based upon the audience detection by Facebook & Instagram.
#10 Question: It looks like the paid Facebook & Instagram ads are the story format. Does it automatically convert to a square for Instagram or rectangle for Facebook?
Answer: This tool is for buying the “Sponsored” stories (what you see in between stories) so it will only be the story format. If you download the mp4 video file to post to your FB/IG account it will not convert it to a square.
#11 Question: Do the images used need to be web sized?
Answer: We suggest high resolution images as we will create the .mp4 and send it to Facebook/Instagram who will compress the video ad further.
#12 Question: Can I add sound to the story?
Answer: We’re currently looking at adding audio coming in from video.
#13 Question: If I made a mistake on a published story, can I correct it?
Answer: You won’t be able to correct an ad per se. You’ll currently need to end that campaign and create a new one.
#14 Question: Why should we pay for Issuu when we can use Instagram ourselves?
Answer: Issuu allows you to Host, Distribute, and Measure your content, as well as repurpose your existing content into social ads from content you have already created. The campaign gets created directly from Issuu and we send the video ad to Instagram or Facebook directly. Otherwise, you will need to download the .mp4 video file and go to Instagram to set up the campaign.
#15 Question: How is promoting thru issuu on Facebook and Instagram different than running directly on Facebook and Instagram in terms of cost, CTR, and effectiveness?
Answer: We’re removing a few steps from the ad creation process that comes from reusing your document (video file) to the setting the campaign live.
#16 Question: I don’t see Promotions on the left panel, how do I find it?
Answer: You will need to be on one of our paid plans (Starter, Premium, or Optimum). Once you are under a paid subscription you will see the Promotions button on the left side panel on your main dashboard.
#17 Question: Can you connect ISSUU to more than one facebook account? Or to a page profile rather than an individual profile?
Answer: No, not currently. This is a great suggestion though!
#18 Question: Are the "Call To Action” buttons only available in English?
Answer: The “Call To Action” buttons will get localized based on the user who is seeing the ad.
#19 Question: Do you have a more upcoming template in Visual Stories?
Answer: Yes, that is something we are looking into. It is a common request/feedback.
#20 Question: Is there a way to promote my publication to issuu readers within the issuu community?
Answer: There is! You can email firstname.lastname@example.org and we will have someone get back to you!