AMP stands for Accelerated Mobile Pages which is a Google-led initiative that is designed for mobile-focused format to create really fast, tappable, full-screen content on mobile web.
AMP Story is a new, creative and visually rich Way of storytelling which is Optimized for Google Indexing and Prioritized for Mobile Search so more readers can find your stories.
It lets you combine visual elements with concise text in an effective manner. Content is more effective when presented in the form of a good story and story becomes more engaging when enhanced with visuals. AMP Stories harness Visual Storytelling and thus turn out to be a brilliant way to expand your reach.
Why AMP Stories?
Users leave a page that does not load speedily, which makes high page speeds the need of the hour. AMP stories are lightening fast so that your audience stays engaged and entertained.
Using the AMP Stories format, you can engage your readers with vivid visuals, captivating animations and videos. This makes Stories look strikingly different from traditional web pages. Since readers prefer visuals over text, the visually rich AMP Stories perfectly fit their needs.
In the recent years, users have migrated from desktop to mobile. AMP Stories are optimized for the mobile web. They are full-screen and tap-through, giving users an immersive experience. They are mobile-focused but look equally beautiful on multiple devices.
Being quick-to-load and visually appealing, AMP Stories achieve effective audience engagement. They lead to a high time-on-site and low bounce rates. They attract natural links and shares, which translate as a positive signal for search engine rankings. The content written in the AMP Stories format has high chances of ranking on competitive keywords. Thus, AMP Stories have a huge SEO advantage.
Easy to Consume
In the AMP Stories format, writing is structured in highly readable snippets and engaging visuals that occupy the full screen on any mobile device. With a consistently smooth and interactive navigation, AMP Stories hold user attention and make the content easier to consume. Plus, having more visuals and less text, they save readers from information overload.
Easy to Create
It saves a content creator from the effort of writing lengthy articles. From the technical aspect too, AMP Stories are easy to create, as this format has preset, flexible layout templates, standardized UI controls and components for sharing. Since they allow the addition of interactive elements like buttons and videos, they give plenty of scope for one's creativity.
Article Story Creation on Issuu
When you create an Article Story on Issuu, it will automatically create a Story in AMP format.
- Example of an AMP Story link on Issuu: https://amp.issuu.com/dujour/docs/dujour_summer_2018/s/19387
- Normal Story link: https://issuu.com/dujour/docs/dujour_summer_2018/s/19387
When you publish a Visual Story on Issuu, it will be in AMP format.
- Here is the example of how AMP Visual Stories on Issuu look like: https://amp.issuu.com/visual-stories/vhqAVKZBran