Publisher Toolkit: Promoting Your For-Sale Publications

Once you’ve set up Issuu Digital Sales, it’s important to make a big splash with your fans and announce that your content is now for sale through Issuu. In this article, we’ll share everything you need to to promote your for-sale publications, from hashtags, to sample blog, email and social posts, to a ready-made ad template you can adapt and insert into your publications.

Don't forget, you can also check out our Promotion Checklist for more tips to drive sales. 

Downloadable Assets

• Issuu logos here (PNG, JPG and more)
• “Buy on Issuu” badge here (PNG, JPG and more)
• “For sale on Issuu” ad template to insert into your publication here (InDesign file)

Issuu Social Media Accounts and Hashtags to Use 

• https://www.facebook.com/issuu/
• https://www.instagram.com/issuu
• https://twitter.com/issuu
• #newonissuu
• #issuuloves
• #supportcreators
• #forsaleonissuu

Sample Social Media Posts

• You can now buy digital access to {Magazine} on @issuu  #supportcreators {Link to publication}
• We’ve been invited to sell digital access to {Magazine} on @issuu #supportcreators {link to publication} #forsaleonissuu
• Support {Magazine} and buy digital access to read it on @issuu #supportcreators
• We’re partnering with @issuu to offer digital access to {Magazine}. Buy it here {Link} #supportcreators
• Check out our latest issue #forsaleonissuu. Buy it here {link} #supportcreators

Sample Blog Post or Email

Title/Subject:
New: Preview, Buy and Read {Magazine} on Issuu

Text:
We’re excited to announce that we’ve teamed up with Issuu, the world’s largest digital publishing and discovery platform. Our readers can now preview and buy digital access to our magazine on Issuu.

We are big fans of Issuu because of the beautiful, mobile-ready reading experience it offers our fans.

We’re really excited to start selling digital access to {Magazine} on Issuu because the added revenue will make it easier for us to up our game and bring you even more quality content. We hope you’ll continue supporting the work we do by purchasing access to {INSERT ISSUE NAME, e.g. Winter 2017 Issuu, and LINK IT to your publication} for just {INSERT PRICE}, which we believe is quite fair.

Here’s our latest issue available to preview and buy now on issuu.com. It features {insert description}. Once you buy it on issuu.com, you can also download the free Issuu apps for Android and iOS to read it on the go.

{SUGGESTED IMAGERY: Insert embed for blog, or take screenshot of embed for email}

Lastly, thank you to all our loyal readers who have supported {Magazine} to grow into what it has so far, and we look forward to sharing the next phase with you.

Examples from Digital Sales Publishers 

Here are some examples of how publishers are promoting their for-sale content

From Content Magazine on LinkedIn

From Sweet Paul, email newsletter

From Luca magazine, promoting Issuu in their site top navigation

From Fishing Monthly, using the Issuu Facebook App