Publisher Toolkit: Promoting Your For-Sale Content

Once you set up Issuu Digital Sales, it is important to announce that your content is now for sale on Issuu.

In this article, we will share everything you need to promote your for-sale publications from hashtags to sample blog, email and social posts to ready-made ad template, you can adapt and insert in your publications.

You can also check our Promotion Checklist for more tips to drive sales.

Downloadable Assets

• Issuu logos here (PNG, JPG and more)
• Buy on Issuu badge here (PNG, JPG and more)
• For sale on Issuu ad template to insert into your publication here (InDesign file)

Issuu Social Media Accounts and Hashtags to Use

• https://www.facebook.com/issuu/
• https://www.instagram.com/issuu
• https://twitter.com/issuu
• #newonissuu
• #issuuloves
• #supportcreators
• #forsaleonissuu

Sample Social Media Posts

• You can now buy digital access to {Magazine} on @issuu  #supportcreators {Link to publication}
• We have been invited to sell digital access to {Magazine} on @issuu #supportcreators {link to publication} #forsaleonissuu
• Support {Magazine} and buy digital access to read it on @issuu #supportcreators
• We are partnering with @issuu to offer digital access to {Magazine}. You can buy it here {Link} #supportcreators
• Check out our latest issue #forsaleonissuu. You can buy it here {link} #supportcreators

Sample Blog Post or Email

Title/Subject:

New: Preview, Buy and Read {Magazine} on Issuu

Text:

We are excited to announce that we have teamed up with Issuu, the world’s largest digital publishing and discovery platform. Our readers can now preview and buy digital access to our magazine on Issuu.

We are a big fan of Issuu because it offers beautiful, mobile-ready reading experience to our readers.

We are really excited to start selling digital access to {Magazine} on Issuu because the added revenue will make it easier for us to up our game and bring you even more quality content. We hope you will continue supporting the work we do by purchasing access to {INSERT ISSUE NAME, e.g. Winter 2017 Issuu, and LINK IT to your publication} for just {INSERT PRICE}, which we believe is quite fair.

Here is our latest issue available to preview and buy now on issuu.com. It features {insert description}. Once you buy it on issuu.com, you can also download the free Issuu apps for Android and iOS to read it on the go.

{SUGGESTED IMAGERY: Insert embed for blog, or take screenshot of embed for email}

Lastly, thank you to all our loyal readers who have supported {Magazine} to grow into what it has so far, and we look forward to sharing the next phase with you.

Examples from Digital Sales Publishers

Here are some examples of how publishers are promoting their for-sale content

• From Content Magazine on LinkedIn

• From Sweet Paul, email newsletter

• From Luca magazine, promoting Issuu in their site top navigation

•  From Fishing Monthly, using the Issuu Facebook App