We've recently introduced a new statistics system

We've learned a lot about how people read and engage content on the web, and redesigned our statistics system from the ground up. From the way we track your readers, to how you data is presented. You can find your statistics at issuu.com/statistics.

Basic concepts  

Impressions
Impressions are something your publication get whenever a user simply look at your publication. Like a thumbnail of the cover or an embedding somewhere on a blog.

Reads
People who actively engage with your content are readers. Readers spend time in your publication, navigates, searches, and so on. Simply skimming the pages like you'd do at the local newsstand, wouldn't count as a read, but as an impression.

Average reading time
We've started tracking how much time your Readers spend in your publications. You can get the daily average time spent in all your documents, all the way down to average time spent on each individual page.

Downloads
This is the number of times your publication has been downloaded. Remember to make your publication available for download.

Understanding your data

Periods and performance ratings
You can narrow the time-span simply by selecting either week, month or custom time. The selected timespan will define what is shown on the rest of the page. 6 months of unlimited statistics is available free of charge.

The performance ratings shown by your publications indicate how much a particular publication was read during the selected period compared to the same period prior to it.

Devices & Sources
You can filter your traffic by Devices and Sources.

Devices can either be mobile devices like mobile phones and tablets, or normal computers. 

Sources indicates from what destination your readers found your publications. The sources can come from either the Issuu site or from embeddings on the net. If the traffic is high enough, these sources would also show below the world map as Traffic sources.

Countries, Traffic sources and keywords
Use the map-region to get a feel of your traffic sources. You can also see a list of sites linking to your publication or e.g. a blog having embedded your publication.