What are the benefits of choosing a more targeted audience versus a broader audience?
posted this on August 23, 2011 14:18
Your ad is more likely to perform better if it is placed specifically to readers who are likely to be interested in your document. Because of this, we recommend targeting your ads to reasonably small and specific groups of readers at one time. This allows you to write text that is more personalized - making your ad more compelling to the intended audience.